Popularity contests

Vaynerchuk¬†talks about Facebook’s EdgeRank, which surfaces content based on how many people have shown interest through “likes, comments, shares and clicks.” I’m going to discuss¬†this from two perspectives: as a consumer and as a marketer. Continue reading


Hip hashtags

“Twitter speaks to an ironic, urban audience that loves hashtags.”


When I posted my first tweet, nothing happened. A little disappointing, but, hey, I only have 14 followers. Ditto for my second tweet. But my third tweet got some action! It was retweeted four times and favorited four times, and it felt pretty good. Continue reading