It’s all about the customer (or it should be!)

While I was working on my class presentation, I spent a lot of time on LinkedIn out of necessity. Back when I first signed up for LinkedIn, I put a little effort into building my network. But over the last few years, my usage has dropped off drastically. Spending a lot of time on the site last week reminded me of why. Continue reading

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Popularity contests

Vaynerchuk talks about Facebook’s EdgeRank, which surfaces content based on how many people have shown interest through “likes, comments, shares and clicks.” I’m going to discuss this from two perspectives: as a consumer and as a marketer. Continue reading